by Jennifer Iverson | Mar 28, 2019 | PASBA feature
Identifying the Basic Motives of Clients and Prospects Although it may sound surprising, clients don’t purchase a service just because they think they should. They buy because of the benefits they will receive as a result of those services. For example, they...
by Jennifer Iverson | Mar 15, 2019 | PASBA feature, Uncategorized
Imagine you had an effective system to profitably acquire and keep quality accounting clients who do business with you on an ongoing basis, and then actively and enthusiastically refer you to others. Your firm’s profits would skyrocket. And then everything else...
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